https://tzibalnaah.unah.edu.hn/handle/123456789/9 2026-06-22T18:48:02Z 2026-06-22T18:48:02Z Martínez Reyes, Edna Gabriela. https://tzibalnaah.unah.edu.hn/handle/123456789/20326 2026-06-18T17:35:17Z 2019-02-01T00:00:00Z

La Gestón De La Calidad Total Para La Internacionalización De Las Universidades De Honduras. Martínez Reyes, Edna Gabriela. Over time, Internationalization has become a strategic dimension that should progressively linked in the university work. However, because in countries such as ours, it has recently managed, there are opportunities for improvement linked to the application of good practices that give way to continuous improvement and innovation of the processes for effective internationalization. For this reason, the research aims to estimate the level of correlation between the variables of quality management, innovation and continuous improvement, based on internationalization processes, based on the indicators; quality, innovation and processes executed by the departments in the academy that manage these activities. The research based methodologically on the post-positivist paradigm, with a quantitative approach, correlational scope and cross-sectional design of correlational cut. The collection of the information carried out through the application of a structured instrument with numerical scales of interval and selection based on the variables under study. All this applied to the sample composed of students, teachers and managers of international relations of the universities of Honduras. The statistical measurement; descriptive as inferential, provide the inputs to conclude what: the relationship between the dependent variable (internationalization processes) and the independent variables (quality management, improvement, innovation) is; at the level of student perception: of weak positive correlation (0.155) and significant correlation (p: 0.000). At the teacher perception level, the correlation was positive-weak (0.157) and significant (p: 0.016). At the perception level of International Relations managers, the correlation was positive-medium (0.333) and significant (p: 0.035). On the other hand, it is determined that good practices of total quality management drive the improvement and innovation of internationalization, evidencing the need and interest of the analysis units, for implementing and consolidating quality management processes in the area of internationalization, to generate a positive impact in the improvement and innovation of its actions.

2019-02-01T00:00:00Z Aguilar H, Pablo A. https://tzibalnaah.unah.edu.hn/handle/123456789/20325 2026-06-18T17:00:38Z 2024-03-01T00:00:00Z

La Competitividad De Las Empresas Camaroneras De La Zona Sur De Honduras Para Mejora De Las Exportaciones. Aguilar H, Pablo A. The purpose of this research is to study the factors that positively affect the competitiveness of shrimp companies in the southern zone of Honduras, analyzing from a scientific perspective the implications that shrimp exports to international markets have for the sector and for the country, revealing all the barriers that are hindering the growth of this sector, since the sector faces the challenges of competing with other shrimp-producing countries. In this sense, Porter's theory of competitiveness points out which are the ones that are sustainable over time. In this research, the scientific method was implemented, which includes the definition of the problem and its background, the review of existing literature showing the current state of the problem, selection of the population and sample, data collection through an instrument (survey), data analysis through SPSS software and obtaining results. With a quantitative approach and a delimitation to the shrimp sector in the southern zone of Honduras who were surveyed. This research used a non-experimental design where variables such as competitiveness and exports were studied to observe how one affects the other as it occurs in reality without manipulation or intervention. Among the main findings of this research are the following: that the shrimp sector in southern Honduras should migrate from linear production to a circular economy form of production, conduct studies on the blue ocean theory.

2024-03-01T00:00:00Z Amaya López, Osman Adolfo https://tzibalnaah.unah.edu.hn/handle/123456789/20320 2026-06-18T16:02:11Z 2022-06-01T00:00:00Z

La Competitividad De La Pequeña Y Mediana Empresa Hondureña Estudios Empíricos: Factores Determinantes Para El Éxito Competitivo, La Gestión Del Conocimiento Y Efectos De La Covid-19. Amaya López, Osman Adolfo As part of this thesis by compendium, the topic of competitiveness in Small and Medium Enterprises (SME) in Honduras is presented as a research transversal axis through a series of studies carried out and published. Basic topics were considered such as: the determinants of competitiveness, knowledge management and the effects caused by COVID-19 on the competitiveness of the SME, an important sector in the Honduran economy. The importance of SME is evidenced through research, studies and positions of several authors and researchers worldwide. Likewise, the topic of competitiveness is of utmost importance for the Honduran SME sector as an alternative to contribute in areas of export and improvement in technology, its productive processes and also to face adverse situations such as the pandemic, which affects companies and society in general and forces them to look for new options and mechanisms to survive in a world of constant changes and challenges. The first study presents the results in relation to the determinants of the competitive success of agroindustrial SMEs in Tegucigalpa, M.D.C. in Honduras. Through the results of this study, it was identified that the agroindustrial SME has quality products, good customer service and the preparation/training of personnel as the factors that have the greatest impact on its competitive success. The results obtained in the first study identified that, with regard to factors related to competitiveness, 86.67 % of the SMEs do not develop a strategic plan, 66.67 % indicate that they do not have production manuals for their processes and 70 % require information systems. The data obtained in this research contribute to the understanding of the determinants of competitiveness in this sector. The second study corresponds to a quantitative, cross-sectional, correlational, empirical research, with a non-experimental design, since the variables were not manipulated. Its main objective was to analyze the situation of the competitiveness of small artisan enterprises in the municipality of Valle de Ángeles, Francisco Morazán, in Honduras in March 2020, from the perspective of knowledge management. The relationship between competitiveness levels and knowledge management in this artisanal sector was established. The results of this research are the product of the application of a structured survey to a sample of 30 craft business owners, who were randomly selected. It was possible to identify that 86.67 % of the small handicraft enterprises do not plan strategically to reach a competitive advantage, due to the low level of knowledge management. A total of 80 % indicated that they do not have assignments and responsibilities in the process of storing and maintaining knowledge. Likewise, 66.67 % indicated that they totally agree that the use of available knowledge is encouraged, but despite the above, only 50 % apply the knowledge to improve and innovate the work. With these data, Pearson's correlation test was applied to determine the correlation between the knowledge management variable and competitiveness, identifying the existence of a significant correlation between these variables by obtaining a result of 0.435 and, according to this statistic, the correlation of variables is significant at values of 0.05. The third study corresponds to a quantitative, cross-sectional, empirical research with a non-experimental design, since the variables were not manipulated. Its main objective was to analyze the effects of COVID-19 on the determinants of competitiveness in the agroindustrial SME sector in the Sula Valley region of Honduras in the first semester of 2020. It is important to highlight that the study of competitiveness has been evolving, generating diverse theoretical bases and concepts that support it; it is also necessary to identify the consequences of how COVID-19 will impact this economic sector. This is an issue that should be given attention and priority, due to the uncertainty resulting from the effects of the current pandemic. It is important that researchers, consultants and managers dedicate time and effort to try to understand, outline and project the future in order to develop the relevant strategies to successfully overcome this atypical situation. According to the analysis of the results and the effects of COVID-19, 100 % of the companies surveyed state that their sales were lower in the period that the study was conducted compared to the period prior to the onset of the coronavirus crisis. A total of 50 % of the companies surveyed indicated that they have had to negotiate the suspension of their employees due to the COVID-19 pandemic. Likewise, 67 % of the companies surveyed stated that some of their personnel are working remotely as a measure in response to COVID-19. In addition, 40 % of the agribusiness SME companies stated that they have access to credit, and 100% indicated that they will require loans to recover from the COVID-19 crisis. Faced with the current pandemic, the analysis of the determinants of competitiveness and the effects of the COVID-19 pandemic should be considered by all sectors and, in particular, the private sector associations, the government through the institutions that support SMEs and international organizations. This will make it possible to guide future strategies aimed at recovering the agroindustrial SME sector and, above all, improving its post-pandemic competitiveness. It is important to emphasize that, in much of the work of this thesis, its objective was to generate information that is of interest to the public (government, international organizations supporting SMEs, unions and associations) and private sectors (business associations, SME managers and owners) that will serve as a basis for the development of future empirical studies and particularly to contribute with national and international institutions to design and promote policies to support and improve the competitiveness of the sector. Likewise, it is important to take actions in relation to the effects generated by COVID-19 that contribute to optimize the competitive level of the sector and improve the strategies to face the current or future pandemics.The present thesis by compendium is structured with the objective of analyzing the main concepts that are the object of study. Regarding competitiveness in the small and medium enterprise sector, it was considered to maintain the usual structure of a scientific article for this thesis, thus facilitating the reading and relating in parallel to the scientific articles that accompany it and complement the information presented. In the methodology chapter, the different methods, primary and secondary sources of information, samples used as well as the different tools and softwares used for data collection, tabulation and analysis are detailed. In the chapters on the obtained results, we present the significant results already published and that correspond to the contributions that allowed the discussion of these, thus contributing to future research. Finally, being a thesis in the compendium modality, the fundamental conclusions in each one of the published scientific articles are presented. Likewise, the annexes include the diplomas, letters, acknowledgements received and the links where the articles can be accessed. It is hoped that the effort made through this thesis and the published research will contribute to future studies and also to decision making and will improve the competitiveness situation of Honduran SMEs and the country in general.

2022-06-01T00:00:00Z Pino Triminio, Ricardo Arturo https://tzibalnaah.unah.edu.hn/handle/123456789/20314 2026-06-18T16:00:09Z 2022-05-01T00:00:00Z

La Omnicanalidad Como Elemento De Mejora En Estrategia De Ventas Del Sector Pymes, Un Análisis Desde La Perspectiva Institucional. Pino Triminio, Ricardo Arturo This thesis aims to investigate how open innovation practices, which involves an integrated mindset of the information age, in this particular case for small and medium-sized enterprises (SMEs) and how they influence their performance. Increasingly, such companies are playing a greater role in the economy. Therefore, it should not be strange that organizations should be established to define policies that articulate their actions in the legal, economic and strategic spheres in order to establish the basis for their presence, maintenance and evolution, which should be flexible in order to integrate the strategic and technological elements required for their potential development (Aragon-Sanchez, 2005). In a more global and dynamic context, SMEs must also compete to position themselves in the market, but at the same time struggle to be financially profitable (Oke, 2007). At this point, innovation becomes an obligation rather than an option. Markets are characterized by a very wide offer (Saavedra, 2012). Therefore, companies must carry out a strategic planning focused on the customer with a CRM approach, complemented and strengthened by ICT's , in a timely market segmentation mode, with coverage of social networks and mass-use applications , but with content marketing features, in this so-called fourth revolution (Cabrera, 2016). In recent years, open innovation is presented as a more attractive solution, combining the internal knowledge of the company itself with ideas and opportunities from outside (Garcia, A., 2009). Introducing innovation practices requires changes in a company's business model, thus ensuring a correct alignment at the strategic, operational and organizational levels, since we must remember that the true competitive advantage is achieved at the operational level, within an institutional strategy, which allows reorienting traditional communication channels by those that allow interacting with customers. In this search for an efficient service, we can define an omnichannel strategy as the search for the coordination of all distribution channels with the aim of transmitting a single image to the consumer and offering an integral shopping experience, the need for companies lies in offering optimal customer service, which is positioned at the epicenter of all channels (Viejo Fernandez N., 2017). Given the profile of the current consumer, designing and developing an omnichannel strategy is important so that he can follow the processes he has open (information or purchase) in any of the channels and homogeneously , considering that the lifestyles of customers have changed due to the influence of technology and its reach to all areas of performance through the implementation of information and communication technologies ICTs, which brings with it the portability of access and business requirements., with solid statistical data for a highly positive sustainable growth projection. In the first chapter, the research problem is presented, based on the new reality of an economic environment characterized by factors such as increased competitiveness, technological innovation, objectives and research methodology. The second chapter derives from the literature review, with its two basic elements, such as the state of the art and the frame of reference, which includes the analysis and importance of innovation for SMEs, their competitiveness and profitability, and omnichannel as a dynamic element of the customer-oriented culture. The third chapter focuses on the research hypothesis, the fourth chapter establishes the field analysis, which is complemented by the following two chapters with results and discussion of these, and the eighth chapter presents the conclusions of the work, which are derived from the conceptual elements and field work. Therefore, in the profound changes in today's society based on the participation of TICs in particular in the business sector, they are increasingly important, which establishes corporate social responsibility as proposed by Castells (2003), when it states that “The social responsibility of the company is not simply an ideology, but it is its capacity to act on the world and, at the same time, internalize in its practice the changes that are taking place” (p. 72).

2022-05-01T00:00:00Z