Estudio De Factibilidad Para La Creación De Una Empresa De Asesoria Sobre La Contratación De Personas Con Discapacidad Física Apoyado Bajo El Concepto De Marketing Social En La Ciudad De Tegucigalpa, F.M.

Abstract

This thesis project aims to show how social marketing can be used as an awareness tool so that both business sectors and society, learn about issues such as disability, their rights and the benefits that can be obtained by giving it a job opportunity for a person with physical disabilities allowing them to be part of the country economic development. Regarding the methodological aspects of the work: The type of research was WHAT - which and the level was descriptive. The study presented a population that was made up of people with physical disabilities and personnel from the HR area of the private company. Two instruments were applied to them; the first was a survey that consisted of 11 questions, using the Likert scale with multiple response alternatives, which was applied directly to people with physical disabilities. The second was an interview which consisted of 15 questions that were applied to HR personnel from private companies. Finally, it was possible to determine that the use of social marketing tools "yes" affect the awareness of the hiring of people with physical disabilities.