Factores Socioeconómicos Y Demográficos Que Determinan La Compra De Vehículos Nuevos Para Clientes Reales Y Potenciales En El Distrito Central Durante El Primer Semestre Del 2020.

Abstract

The present research is related to the comparison of socioeconomic and demographic factors that influence the purchase of new vehicles in the Central District, with which we sought to verify if there is a difference between real customers and potential customers, who are included randomly. the number of people necessary to be surveyed, taking into account the general objective that analyzes these factors to analyze relevance, additionally comply with the specific objects where we seek to find the degree of influence and define a profile of the two types of clients, applying measurement instruments. measurement of variables such as a questionnaire, which was applied digitally for real clients, and a database was used for potential clients, the type of research is quantitative, with a numerical measurement for hypothesis testing, with a non-experimental type, transversal correlation-causal type. This research provides a more complete perspective on the challenge that companies face in the competitive vehicle sales market, in a globalized environment, these companies constantly seek ways to strengthen themselves and remain solid. The findings of this study offer broad insight that can help companies develop effective strategies to attract customers. By comparing two groups studied, a starting point is obtained to understand the needs of people when purchasing a new vehicle in the Central District.