Planeación Estratégica Institucional En Base A La Teoría Prospectiva Y Uso Del Software Mic-Mac En La Universidad Nacional Autónoma De Honduras (Unah).

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dc.contributor.author Zavala Rodríguez, Asalia Alejandra
dc.date.accessioned 2026-06-18T16:01:43Z
dc.date.available 2026-06-18T16:01:43Z
dc.date.issued 2023-06-25
dc.identifier.uri https://tzibalnaah.unah.edu.hn/handle/123456789/20319
dc.description.abstract This research work aims to answer the following question that always arises in university work: How should strategic planning be done through prospective methodologies? In response to the question, a prospective planning strategy is proposed based on Michel Godet's theory using specialized software of Crossed Impact Matrices - Applied Multiplication for a Classification (MIC-MAC) that allows evaluating possible images of the future. and decide on those to which any strategic action of an institutional nature would bet, for this purpose, the application of the analysis tools of the strategic prospective model developed by Godet allow exploring multiple futures to optimize decision making, even more so if in the present interacts in a SWOT (Strengths, Weaknesses, Opportunities and Threats). From this perspective, the MIC-MAC tool shows result tables that allow decisions on long-term planning, in this sense, the research work based on Godet's theory aims to show the process of developing a prospective institutional strategic plan. es
dc.language.iso es es
dc.publisher Universidad Nacional Autónoma de Honduras. es
dc.rights Attribution-NonCommercial-NoDerivs 3.0 United States *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/us/ *
dc.subject Prospecting, Strategic Plan, future scenarios, MIC-MAC, Michel Godet. es
dc.title Planeación Estratégica Institucional En Base A La Teoría Prospectiva Y Uso Del Software Mic-Mac En La Universidad Nacional Autónoma De Honduras (Unah). es
dc.type Tesis es


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  • POSFACE
    Posgrado Facultad de Ciencias Económicas Administrativas y Contables

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Attribution-NonCommercial-NoDerivs 3.0 United States Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivs 3.0 United States

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