Relación Entre El Comercio Electrónico Y La Calidad De Los Servicios Electrónicos En Las Farmacias De La Ceiba.

Abstract

The accelerated growth of ICTs and the opportunities that can be achieved in this deep and broad subject that technological evolution, globalization has reached us, and we must seek standards that allow us to compete and achieve the real benefits offered by the world of electronic commerce. It is important through this study to achieve a synchronization of the quality that we deserve versus what they give us. I direct this investigation to the pharmacies that are located in Honduras and that also have agencies in La Ceiba and that have the resources to operate in the virtual market. The main objective of this study is to find a relationship between electronic commerce and the quality of electronic service that La Ceiba pharmacies provide to their customers. It is a current challenge for all companies, regardless of their size, category and even how long they have been in the market, to stay and compete with innovative strategies and tools that allow them to have customer loyalty, and at the same time attract customers. new consumers. The use of electronic commerce in the sale and provision of services has greatly contributed to this challenge, allowing many companies worldwide to satisfy the needs of their customers, compete in the market and, above all, increase their economic benefits. The quality of electronic services is a subject that is associated with the environment of traditional offline services, there are various scales developed under the light of the greatest exponent of the subject, Mr. Parasuraman. Scientifically and statistically, there is a strong positive correlation between electronic commerce and the quality of electronic services in pharmacies in La Ceiba.