La Competitividad De Las Empresas Camaroneras De La Zona Sur De Honduras Para Mejora De Las Exportaciones.

Abstract

The purpose of this research is to study the factors that positively affect the competitiveness of shrimp companies in the southern zone of Honduras, analyzing from a scientific perspective the implications that shrimp exports to international markets have for the sector and for the country, revealing all the barriers that are hindering the growth of this sector, since the sector faces the challenges of competing with other shrimp-producing countries. In this sense, Porter's theory of competitiveness points out which are the ones that are sustainable over time. In this research, the scientific method was implemented, which includes the definition of the problem and its background, the review of existing literature showing the current state of the problem, selection of the population and sample, data collection through an instrument (survey), data analysis through SPSS software and obtaining results. With a quantitative approach and a delimitation to the shrimp sector in the southern zone of Honduras who were surveyed. This research used a non-experimental design where variables such as competitiveness and exports were studied to observe how one affects the other as it occurs in reality without manipulation or intervention. Among the main findings of this research are the following: that the shrimp sector in southern Honduras should migrate from linear production to a circular economy form of production, conduct studies on the blue ocean theory.